Shop & Dine in the 49

GGRA Board Member Craig Stoll of Delfina, Delfina Pizzeria and Locanda, represented the industry in supporting the launch of Mayor Ed Lee’s holiday shop local initiative, Shop & Dine in the 49.  As highlighted by GGRA member Monetta White, owner of 1300 on Fillmore, President of the Lower Fillmore Merchants Association and San Francisco Small Business Commissioner, “Shop & Dine in the 49 is a wonderful opportunity to celebrate and support San Francisco’s one of a kind establishments. When you support a local business you help drive the local economy, create jobs, and strengthen a local business’ bottom line. So come on out and support your local shops and restaurants this holiday season.”

San Francisco has over 90,000 businesses including more than 7,700 restaurants, cafes, food stores, and beverage establishments that employ approximately 100,000 local residents. According to the Controller’s Office, a 1 percent increase in spending at restaurants and retailers in the neighborhood corridors would generate an additional $100 million for our local economy. Shopping local creates 57 jobs for every $10 million in consumer spending compared to online shopping which creates only 14 jobs for every $10 million in spending, according to Advocates for Independent Business (AIB), a coalition of trade associations and other organizations that represent locally owned, independent businesses serving a consumer market.

To support local businesses and local jobs, Mayor Lee launched as the hub of this holiday campaign and announced a social media campaign with hashtag #shopdine49 and encourages businesses to participate in the Shop & Dine in the 49 campaign in the following ways:

For Restaurants/Small Businesses:

    • Contact your merchant association or Community Benefit District to get your Shop & Dine in the 49 window decal or contact the Office of Economic and Workforce Development (OEWD) at; and
    • Submit a picture of your local business with your Shop & Dine in the 49 decal on Twitter, Instagram, and or Facebook and hashtag with #shopdine49 and the winning submission will be selected for a shopping trip by Mayor Lee and local leaders to the winning business submission.

The Shop & Dine in the 49 initiative will extend beyond the holiday season and into the year. It will challenge residents and consumers to celebrate special occasions by shopping at local businesses. The challenge will also include a Business to Business (B2B) campaign that encourages local companies to purchase locally made and grown products, services, and other goods. For more information on the Mayor’s Shop & Dine in the 49 initiative, go to

The Mayor also announced a holiday construction moratorium downtown and on major commercial corridors where 50 percent of the frontage is devoted to business. The routine moratorium reduces disruption and impacts to commercial businesses and shoppers. Beginning Thanksgiving Day, Thursday, November 27, construction projects that impact the roads and traffic at high pedestrian and vehicular corridors will stop between the hours of 7:00 a.m. and 10:00 p.m. Contractors will resume normal work and construction hours after the New Year. The moratorium is imposed on a yearly basis by the Municipal Transportation Agency and applies to blocks in the central downtown shopping districts and elsewhere in the City where more than half of its properties are business establishments. Emergencies and urgent matters are excluded from this moratorium.

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